I am in the editing process for the first book of my Entangled Web series. If you have followed me for a while, you know I continue to push back the release date. I am very passionate about Entangled Web since it was the first novel and series that I have written. I don’t want…
Category: Case Studies
Orkut Rise & Fall
In 2004, Orkut, a social networking site, was launched by Google but was shut down 10 years later. It was prevalent in the Brazilian market, with over 90% of Brazil’s pages viewed by users. Orkut was known for creating communities through keyword searches, such as titles, descriptions, and browsing users’ memberships. Orkut quickly established 1,500,000…
What is Weixin (pronounced “way-shin”)?
Here is another post about a case study, from chapter 5 of the Mahoney, L. Meghan, and Tang Tang’s book, “Strategic Social Media: From Marketing to Social Change.” Have you ever heard of Weixin because I had not? Weixin is a popular social media networking app similar to WhatsApp, where people can send messages, share…
Breast Cancer Awareness
Inherited breast cancer I don’t know if you or any of your family has been affected by breast cancer. Both of my grandmothers, and one paternal great-grandmother are/were survivors of breast cancer. One of my grandmothers had a double mastectomy and both grandmothers underwent chemotherapy. I have another family member who is in treatment –…
Who is Warby Parker?
Do you wear prescription eye glasses or sunglasses? Tired of paying an enormous dollar amount for frames, lenses, etc. Don’t worry, the founders of Warby Parker were to, so they created a company with a focus of bringing affordable eye-wear online to their consumers, just like you. Check out their services in this blog post…